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Soho Mews: Townhouses designed by Hearst Magazines

Hearst Magazines, has partnered with developer United American Land LLC and Corcoran Sunshine Marketing Group to present the third annual “Designer Visions” program, a residential development initiative in New York City.

Hearst titles House Beautiful, Town&Country and Veranda will each design a townhouse at Soho Mews, a modern, elegant condominium designed by renowned architecture firm Gwathmey Siegel & Associates and located in Manhattan’s trendy Soho neighborhood.

This year, Designer Visions’ theme is “Cinema Style,” since great films, both current and classic, and their characters often inspire the world of interior design. The magazines and their respective designers have each chosen an iconic film which will be reflected in their residence’s décor as follows:

Hearst Magazines will host an opening night event for Designer Visions: Cinema Style on October 13, followed by other events through the month of December. Opening a few weeks earlier will be the Esquire Apartment, a.k.a. the magazine’s “ultimate bachelor pad,” also located at Soho Mews. This marks the first time that Designer Visions and the Esquire Apartment, now in its seventh year, have each found a unique space within the same residence.

The townhouses range in size from 2,877 square-feet to 3,855 square-feet. Once unveiled, buyers will have the opportunity to purchase these signature living spaces.

This year, for the first time, Hearst Magazines has partnered with Fine Living Network (FLN) to produce a one-hour television special that will offer viewers nationwide a behind-the-scenes look at the three Designer Visions residences and the inspiration behind them. The special, hosted by FLN’s style expert Lloyd Boston, will premiere January 25, 2010, at 8pm ET.

Soho Mews comprises two condo buildings; one with an entrance on West Broadway and the second which fronts Wooster Street. They are connected by a 4,000 sq.-ft. garden designed by the award-winning Peter Walker & Partners Landscape Architecture, which was recently honored with the winning design for the World Trade Center Memorial, among other accolades.

The property features 59 lofts, 5 spacious townhouses and 4 wrap-around penthouses, all with 10-foot ceilings. The building’s ample amenities include concierge service provided by Luxury Attaché, in-building art information advisory service by Yvonne Force Villareal and Doreen Remen’s Art Production Fund, special shopping privileges, updates and other perks from Fort Street Studio, Moss and Centovini, as well as a state-of-the-art fitness center and 24-hour doorman and porter service.

Current available apartments for sale at Soho Mews range in price from $2,325,000 to $11,550,000. Current available apartments for rent at Soho Mews range from $7,000/month to $20,000/month.

For more information about sales and rentals at Soho Mews or any other Manhattan project please contact me at

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